Populum CBD Review
Populum is a customer-focused CBD brand that sells CBD oil tinctures, capsules, topicals, and pet oils. With a focus on superior taste and customer service, Populum CBD is a good choice for people just getting started with CBD, or anyone who wants to enjoy perks like a monthly subscription of CBD and free shipping.
|Highlights:||We recommend Populum for:|
|Full-spectrum, low- to mid-strength CBD oil tinctures, capsules, topicals, and oils for pets|
Premium pricing, at $0.15 to $0.45 per mg
30-day risk-free trial
Sourced from non-GMO Colorado hemp
Exclusively available online
|First-time users of CBD|
Anyone using CBD for general wellness, or for mild to moderate anxiety or pain relief
People who want a monthly subscription option
Those who don’t like the natural flavor of hemp
Those who prefer CBD oil tinctures, capsules, or topicals
Populum Company History
Populum was founded in 2016, a year after its founder Gunhee Park first discovered CBD oil at a local farmer’s market in Austin, Texas. Like many people, Park had associated anything with hemp in it as something illicit, as a product that would get you high and probably wasn’t to be trusted.
Then he got to talking with the farmer and learned about the differences between CBD and THC—and how it was THC that produced the high, not CBD or hemp. Park tried CBD oil and experienced the benefits himself. Soon after, he started looking into the research on hemp. It wasn’t long before he realized the wide-ranging commercial and medical applications of this plant.
That’s when he decided to create Populum: to help spread awareness of the benefits of hemp through the health-promoting, non-psychoactive properties of CBD oil.
Populum comes from a Latin phrase that means “the people.” Park named his company after this phrase to represent what Populum is all about: demystifying CBD, offering an easy-to-navigate selection of quality CBD products, and sharing educational information that informs people of the potential health benefits of CBD.
Populum is here to destigmatize hemp and bring it to “the people.” As such, they’re known for several customer service-focused perks like a 30-day free trial, subscription pricing, and discounts for veterans.
They maintain an active social media presence that promotes CBD as a hip, fun, and healthy lifestyle. The Populum blog has a similar focus, sharing stories about celebrities using CBD, hemp industry trends, and company news or corporate giving announcements.
Hemp Farming and Sourcing Practices
Populum sources their hemp from local Colorado farms. It is non-GMO, but it is not 100% organic.
Populum uses a two-part distillation process to extract CBD oil from the hemp plant. First, the CBD oil vapors are separated from the plant using a food-grade ethanol alcohol. Then, these vapors undergo a fractionalized distillation to remove all remaining plant materials (like waxes, lipids, and chlorophyll). The end product is a full-spectrum CBD oil, containing high amounts of CBD along with other naturally-occurring, beneficial phytocannabinoids and terpenes found in the hemp plant.
Distillation is one of the safest CBD extraction methods, but it’s not as efficient as CO2 extraction. With distillation, larger amounts of the hemp plant have to be used in order to get the same amount of CBD oil. This may be why Populum’s products are priced on the higher end for the industry.
Populum works with third-party lab Analytical 360 to assess the cannabinoid profile and overall safety of their CBD oils. The test results are included in the packaging for each product, and are also available online on each product page.
It’s worth noting that Populum does reprint the test results on their own branded letterhead, which makes them feel less transparent. However, from our analysis, the Populum-branded test certificates do match the original lab results. If you’d like to view the original lab results in their entirety, you can email Populum to request a copy or scan a QR code to download it yourself.
Populum CBD Product Selection
Populum aims to provide an uncomplicated introduction to CBD oils. To do that, they offer a simple product line of oil tinctures in three different strengths, and single-strength versions of their capsules, topicals, and pet oils. All of the CBD oils Populum sells are full-spectrum and sourced from non-GMO hemp.
|Tinctures||Capsules||Topicals||CBD Oil for Pets|
|Available Concentrations / Cost per mg: |
250mg (30ml) / $0.19 per mg
500mg (30ml) / $0.16 per mg
1000mg (30ml) / $0.14 per mg
|Available Concentrations / Cost per mg:|
25mg softgels (30 count) / $0.12 per mg
|Available Concentrations / Cost per mg:|
100mg (3 oz) / $0.36 per mg
|Available Concentrations / Cost per mg: |
100mg (30ml) / $0.28 per mg
Populum’s CBD full-spectrum tinctures have a slight orange flavor that masks the natural earthiness of CBD. They’re available in three strengths: 250mg, 500mg, and 1000mg. Each tincture comes in a 30ml bottle, so you get a more potent dose depending on the strength you choose.
Populum’s tinctures consist of hemp oil (which contains the CBD extract), along with other natural ingredients for an additional health boost. These include grapeseed oil (rich in vitamin E and antioxidants), and hemp seed oil and virgin coconut oil (both rich in healthy fatty acids).
For flavor, Populum’s CBD tinctures include cold-pressed orange oil with stevia extract. This makes their tinctures a bit sweeter, and easy to add to coffee or tea.
Populum’s softgel CBD capsules come in a single 25mg strength, 30-count bottle. In addition to the hemp oil extract, the softgels consist of fractionated coconut oil (MCT), gelatin, purified water, and glycerin.
These medium-strength capsules are a good option for anyone who doesn’t like the flavor of oil tinctures, or wants an easy way to remember to take their CBD along with their other daily vitamins.
Populum offers a single CBD topical product: their Cold Therapy Hemp Rub. This cooling rub is designed to deliver the pain relieving effects of CBD, when massaged into the muscles and joints. The rub has a lotion-like consistency that absorbs quickly without a greasy feeling.
In addition to 100mg of CBD, Populum’s Cold Therapy Hemp Rub includes chamomile and aloe vera for cooling moisturization and skin relief, as well as antimicrobial arnica to reduce bruising and irritation. You can use the hemp rub as part of your post-workout recovery routine or to relieve bruised and injured muscles.
CBD Oil for Pets
In addition to their tinctures for humans, Populum also offers oil tinctures for cats and dogs. These are formulated specifically for anxiety relief—hence the name “Zen Pets Hemp Oil.”
Available in a single strength, 30ml bottle, these tinctures contain 100mg of CBD along with grapeseed, hemp seed, and virgin coconut oils for flavoring (as opposed to the orange flavor you’ll find with their human tinctures). The pet tinctures contain a similar cannabinoid profile to the human oils, but at a lower concentration more suitable to the smaller size of our furry companions.
You can use the dropper to apply the oil beneath your pet’s tongue, or to sprinkle over their food or water. Populum recommends the following dosage amounts: 1 half-dropper for pets under 25 pounds, 1 to 2 full droppers for pets weighing 25 to 60 pounds, and 2 to 4 full droppers for pets over 60 pounds.
Our Take on Populum
Here’s a recap of the pros and cons of Populum. We understand some of these may matter more or less to you, so read below for more details.
|High-quality, full-spectrum CBD oils|
Non-GMO, locally grown American hemp
Responsive customer service
30-day free trial for first-time customers
Free shipping for all orders
Subtle orange flavor
|Only available for sale online within the U.S.|
Limited product selection
No high-strength CBD oils
No THC-free options
Hemp isn’t 100% organic
Includes natural sweetener
Populum has a streamlined product selection. They offer a single capsule, topical, and pet oil product, and their tinctures come in three strengths. For customers who want more product variety, or who need a higher strength than 1,000mg to treat moderate to severe conditions, this may not be the best brand.
However, for those just getting introduced to CBD, the simple product selection makes it easy to find what you want. If the strength meets your dosage requirements, you’ll be good to go.
Also, Populum exclusively sells full-spectrum CBD. They do not offer CBD isolates or any 100% THC-free products.
Populum sources their hemp from local Colorado farms and uses a third-party lab to test the safety and concentration of all their products. However, while they use natural ingredients and their hemp is non-GMO, it’s not organically farmed. This may be a dealbreaker for many customers who prefer to support organic brands, of which you can find many in the CBD industry.
When it comes to potency, Populum’s CBD oils fall in the lower to mid range. The strength of their products are better suited for individuals using CBD for general wellness or for mild to moderate anxiety or pain relief. Individuals with more serious health conditions, like cancer, epilepsy, or severe chronic pain or anxiety, will be better served by a more potent, medical-grade CBD product.
In its natural state, CBD oil has an earthy, hemp-like taste that’s not palatable to most people. Many companies will sell the CBD oil in its natural form for purists, while offering flavored versions as well, created from natural sugars and ingredients.
Populum takes a different approach by meeting both users in the middle. In addition to the hemp extract, their tinctures are also infused with orange zest, creating a slight orange flavor that’s all-natural and tastes great.
The sweeter taste of Populum’s tinctures is a perk for those who don’t like the natural hemp taste of CBD, but it can still pose a problem for those who want to avoid sweeteners of any kind.
Ordering and Shipping Process
Currently, Populum products can only be purchased online and shipped to customers located within the United States. Standard shipping is included for free, with orders expected to arrive between 5 to 7 business days. You can pay $7.00 for expedited 3-5 day shipping via USPS Priority Mail.
CBD is a newer industry, so not everyone is aware of what product will be best for them, or how much they should take. Populum acknowledges this and aims to lessen the confusion with their simple product wizard. Answer three questions—whether you’re a human or pet, if this is your first time using CBD or you’re an experienced user, and how frequently you want to use CBD—and the tool will recommend the best Populum product for you.
It’s easy to purchase products on the Populum website, although all orders are set to subscription orders by default. Unless you change this, you could inadvertently sign up for a monthly subscription.
Populum has made a name for itself for being a customer-focused brand. They have a lot of customer perks like a referral program, subscription pricing, a selection wizard, and more. They’re also available for support via phone, email, and live chat on weekdays, 7am to 10pm Central.
Populum was the first CBD brand to introduce a 30-day risk free trial. If you don’t like it, you can return your product within 30 days for a full refund—even if you’ve used the whole bottle. The 30-day trial is available for first-time purchasers for one product only, and the 30 days begin once you’ve received your product in the mail. You’ll need to email their support team, and wait up to 2 days for them to reply with additional information. Once approved, your refund may take 5 to 7 business days to post to your account.
If it’s not your first-time purchase, Populum still accepts returns for any product that arrives defective or with another issue. You can request a return by emailing their support team.
Populum’s pricing is well above average. While this is an indicator of the quality of their CBD oils, it’s also due to the level of customer service they provide. This company caters to first-time users and people just learning about CBD, introducing them to different products that work for them. If you don’t require this level of handholding, the higher price point may not be worth it.
Populum also offers subscriptions, enabling their customers to save without having to worry about logging in whenever they run out of CBD oil to reorder it. All of their products are available for monthly subscriptions at 5% off the original price.
They also have a customer referral program. For every new customer you refer who buys something with them, you both get a $10 credit. Populum’s program isn’t as automated as other customer referral programs, though. Before your friend orders, you’ll need to share one of your order numbers with them. Then they need to email that order number to Populum before placing their own order, at which point you’ll both receive a credit.
After completing a short questionnaire on the website, veterans can receive a generous 25% off their order.
Learn More About Populum
To learn more about Populum, we invite you to read our interview.